Blog > Conversion

How Nomad Cooks increased landing page conversion [before and after]

Posted by Olly Meakings | Jun 02, 2020

Card image cap

Nomad Cooks implemented my advice and increased their landing page conversion. Here's how.

Nomad Cooks is a London-based business that lets you book professional chefs to cook in your own home. I roasted their original landing page to identify opportunities to increase conversion. There were lots of them.

Here's the before, after and results.


  • User presented with too many choices
  • Poor text legibility
  • No critical info or social proof above fold
  • Large logo makes it about company, not visitor
  • Headline was vague and not benefits focused


  • Obvious, consistent CTA 'Get Started'
  • Removal of friction - 'no credit card required'
  • Clear, concise testimonials above fold - repeating the headline claims
  • Show not tell with well-short video
  • Social proof - '200 guests served'
  • Benefits-based headline
  • (Further down page) - focus on the professional chefs as selling point


Nomad Cooks saw an increase on all metrics. Time on site, enquiries and confirmed bookings. They continue to iterate on their landing page using landing page tools and my feedback.

Improve your startup's landing page and get your first 100 users 💪

Weekly 60-second video with tips and techniques. No spam. Ever.

Thank you for subscribing. You're in!

Please try again

You might also enjoy

Card image cap


[Deep Dive] 5 techniques ScrapingBee uses for a high-converting landing page

5 techniques ScrapingBee uses for a high-converting landing page

Posted by Olly Meakings | May 16, 2020

Card image cap

Startup Marketing

100 ways to get your startup's first 100 users. A public Notion board 😱

I've created a public Notion board with 100 different ideas for your startup's first 100 customers. Over 10,000 founders have now used the board to help them deliver their fist 100 users.

Posted by Olly Meakings | May 05, 2020

Card image cap


[Flow Chart] does your landing page suck? 🤮

Because no-one like a sucker.

Posted by Olly Meakings | May 02, 2020